2020 Learning and Development Catalogue.pub

Today’s administrative professionals must excel in diverse roles crucial to the success of an organization. From pre- paring well-organized meetings, to navigating sensitive and confidential matters, to marshalling office productivity software, to anticipating team needs and coaching others, the demands on this role have grown in complexity. The City of Maple Ridge has decided to partner with Capilano University to provide a series of courses for our adminis- trative professionals.

These three customized courses include: Marketing Fun- damentals, Social Media and Online Communications; Meeting Preparation and Minute Taking and Accounting Fundamentals.

MARKETING FUNDAMENTALS, SOCIAL MEDIA & ONLINE COMMUNICATIONS Social media has profoundly changed the online communication and marketing landscape. With the advent of social networks, virtual communities and mobile computing, more and more people are participating in conversations online. This presents significant opp o rtunities, as well as numerous challenges for marketers. This course explores these new marketing and technology trends and pro- vides a broad overview of key social media strategies, tactics, metrics, and tools. It is grounded both in theory and practice, and the students will be required to participate in social networks, forum and blogs - applying social media tactics within an overall marketing strategy. Students will also be ex- pected to reflect, discuss and share through peer to peer teaching their learning from application based activities as well as readings from industry leaders.