Maple Ridge Brand Story

City of Maple Ridge A New Brand for a Promising Future.

CITY OF MAPLE RIDGE | A NEW BRAND FOR A PROMISING FUTURE

Toward the Future

The City of Maple Ridge will be celebrating its’ 150th anniversary of incorporation in 2024. And while we celebrate our proud past, Maple Ridge is a place that is transforming and embracing change. The City has an ambitious and aspirational vision for the future while at the same time promoting the core values and way of life that uniquely defines Maple Ridge.

Redefining Maple Ridge

Earlier this year, the City embarked on a brand strategy to amplify Maple Ridge's story as part of an extensive update to the City's communications and community engagement approach. Our rebranding is a signal that we are open for business and that Maple Ridge is a place where people can build their future while establishing deep connections with the community and the natural beauty that surrounds us.

Public feedback gathered through engagement with residents, sta , business and community leaders, was invaluable in shaping and defining a story that captures the spirit and essence of Maple Ridge and our vision for the future.

Our Brand Story

City on the Move Maple Ridge is an important regional hub that links Metro Vancouver to the Fraser Valley, with an economic trajectory aimed at establishing the City as a key employment hub. The City is a place with an exciting and dynamic future, filled with opportunities for investors, residents, visitors and others. The City has many positive and defining attributes, but the following three qualities when combined together create a story that is powerful and uniquely Maple Ridge. A brand is more than just a logo or tagline; it represents people’s perceptions and feelings toward a community.

CITY OF MAPLE RIDGE | A NEW BRAND FOR A PROMISING FUTURE

Driven by Community The City o ers a quality of life that is second to none. There is a strong sense of community and belonging in Maple Ridge - one that is open, welcoming and inclusive. A place where cultural diversity and Indigenous relationships are valued and celebrated. With a ordable and diverse housing, green spaces, recreational and cultural opportunities, and reliable services and infrastructure, Maple Ridge is a place to start, grow and prosper.

Bold by Nature Maple Ridge takes pride in its stunning, natural environment and commitment to green living. Nature enhances the overall health and well-being of the community. Residents and visitors alike can enjoy an active lifestyle and experience an abundance of nearby forests, lakes, multi-use trails, parks, green spaces and a wide range of sports and recreational facilities. Nature in Maple Ridge enriches and inspires the lives of all who live and visit here.

CITY OF MAPLE RIDGE | A NEW BRAND FOR A PROMISING FUTURE

Our Inspiration

Taking inspiration from the brand story, the new identity is rooted in visually expressing the ideas of growth, community and nature. It has been designed for maximum flexibility and to meet the needs of multiple applications and marketing channels. Over time, the new visual identity will anchor the City’s communications e orts and become synonymous with Maple Ridge’s image and reputation.

Firstan Lastname (She/her) Recreations Director

T 604-463-5221 flastname@mapleridge.ca mapleridge.ca

11995 Haney Pl Maple Ridge, BC V2X 6A9

The new brand evokes a modern and positive image that aligns with the City’s values and aspirations. Specific graphic and colour choices bring the new brand to life:

The focal point is the Golden Ears Mountains, identified by residents as the iconic feature of the community. The peaked shapes, which also form the letter M, evoke green forests and bursts of colour as seen at sunset or as the seasons change.

A broad colour palette reflects the diversity and vibrancy of the City’s arts, culture, sports and residents of all backgrounds.

The Fraser River that defines Maple Ridge’s southern border grounds the bottom of the graphic with a swoosh of the colour teal.

Eye-catching graphic elements reflect the bold vision for the community, while the circular shape and rounded edges convey a friendly, complete community and hearken to its past.

The “M” in the Maple Ridge wordmark has a wide mountain-like base and the G’s curved tail represents a winding river.

The City’s new font, Source Sans, is a functional, contemporary sans-serif font that supports Indigenous languages.

Be part of our story. The best is yet to come.

City of Maple Ridge 11995 Haney Place Maple Ridge, BC Canada V2X 6A9

mapleridge.ca